About Ultrashine

Ultrashine Valeting & Detailing is Pembrokeshire’s premier vehicle care specialist, owned and operated by Jimel Hay. Since 2017, I’ve been dedicated to delivering exceptional quality and reliability, earning Ultrashine a reputation for meticulous attention to detail and unmatched care for every vehicle. 

In May 2019, I flew to Scotland to become Wales’ first Approved Trinity Surface Specialist with SB3 Coatings, gaining exclusive certification to apply SB3’s advanced ceramic coatings. Building on that foundation, 2026 marks a new chapter as Ultrashine is now fully accredited with FEYNLAB, the global pioneers of professional ceramic coatings. 

FEYNLAB is a highly exclusive, professional-installation-only coating system, reserved for certified detailers. Engineered with advanced nano-ceramic technology, it delivers exceptional gloss, unmatched hydrophobic protection, and long-lasting durability, keeping your vehicle in showroom condition while standing out from ordinary coatings. Its exclusivity ensures that only clients with certified professionals, like Ultrashine, can access this elite level of protection and finish. 

In addition, in 2025 I became Pembrokeshire’s first certified Paint Protection Film (PPF) installer, offering advanced PPF installation solutions to prevent scratches, stone chips, and daily wear, keeping vehicles in showroom condition for years to come. 

Almost a decade in, Ultrashine has worked on some of Pembrokeshire’s most prestigious cars, including supercars and classic collectors’ vehicles with valuations up to half a million pounds. Whether your car is a daily driver or a high-performance masterpiece, Ultrashine delivers the highest standard of detailing services, care, and protection. 

We provide both mobile and unit-based services, bringing convenience and expertise directly to you. From full paint correction to FEYNLAB ceramic coatings and PPF installations, every service is designed to preserve, protect, and enhance your vehicle’s appearance.